Scary Picture On The Cigarette Pack Enhances The Desire To Quit Smoking – Part 2 of 3
On Nov 10, 2010, the FDA released a series of images and content that are being considered. The images included a portrait of an emaciated lung cancer patient, cartoon drawings of a mother blowing smoke in an infant’s face and a picture of a girl blowing a bubble, perhaps the implication being she couldn’t blow a bubble with emphysema.
The FDA will chose the images by July 2011. The images will have to cover 50 percent of the front and breed of cigarette packs, and tobacco companies will have until Oct 22, 2012 to put the images on packaging. Although a step in the right direction, Kees said the proposed images may not be frightening enough to have much of an impact. None of the proposed images offered up by the FDA are as horrid as those commonly used in other nations.
So “Other countries have had success in using graphic visual warnings on cigarette packages. It’s important that we don’t get it wrong. If we have even one notification that is cartoonish, that leaves the door open to smokers discounting all warnings as not realistic”.